ENTREPRENEURIAL WOMAN: THE STORY OF Anita Roddick

"If you do things right, make it better. Be the first, simply the difference, accept challenges, be honest. " This phrase has become famous in the business world, belongs to a woman who has been marketing its purpose in life and has managed to combine the best economic growth on environment: Anita Roddick, the founder of the company British Cosmetics The Body Shop "- www.thebodyshop.it -. The story of Anita Roddick reveals the extraordinary entrepreneurial skills that have made it a successful woman known throughout the world. From a small shop with 25 products labeled by hand in Brighton in 1976, has gradually managed to build a real empire, with 1900 branches across the world and a stock market listing. His relentless passion for the product is marketed and the target to which it relates, have driven efforts to minimize the environmental impact in the production process: his was the first company to prohibit the use of ingredients tested on animals, Roddick was one of the first women to strive to promote fair trade with countries of the Third World. Once you have said that they had never attended a business school, nor have I read a book about economics. Before you engage in trade had made the teacher, the waitress and employment, but within the walls of his small shop, she could understand that the business was not so much a financial science, but something that had to do with sale, which is more related to the production of goods or services so good that people would be willing to pay just to have them. The question naturally arises: how do you then become a real entrepreneur? Which senses more than others need to develop? The strong motivation to create something good, independent from any kind of subordination, the need for achievement, an enthusiastic vision of their project, the ability to develop strategies, talent, determination, risk awareness, optimism. These are the qualities that have made the formidable teacher of Brighton icon of entrepreneurship worldwide.