The Challenges of pharmacy in the News

Oct 18, 2009

Given the times we live, it is obvious that any employer, the sector that is, it has to do upon to adjust to the vagaries of the market both in general and their particular area. Although symptoms begin to appear that the worst has passed, but the indicators show a very slow recovery prospects.

This is something that is clearly not lost on the world of pharmacy, and more, this being a traditional family business sector, it has no choice but to the professionalization of the activity in order to achieve greater competitiveness and resist better the scourges of today's economy.

The greatest challenge to the pharmacy today is how to manage a change that has been making clear and logical for some time. The current market situation poses a real threat to the less dynamic business models, while presenting great opportunities for those restless entrepreneurs responsive to the comings and goings of the economy. The traditional pharmaceutical deals are gradually replaced by a pharmaceutical entrepreneur and manager, whose business is not dependent on a particular individual, but a professional team, whose pharmacy switch from being a family business to a company with all that this entails .

And all for what? The professionalization of the pharmaceutical sector leads to a strictly professional management of all areas of business. From marketing, cost analysis, etc. services. can achieve greater profitability to the business, can be more productive and more profitable. The consumer studies to see what we sell, how we sell and the profile of our client is something that will directly impact our level of success. Business Tools like these are needed to move from traditional to current, and adapt well to what the market is demanding.

However, the change is not something that can be made suddenly, by very clear that the concepts are taken. Managing change in any company spends analyze, plan, implement and evaluate a range of measures to be implemented always with caution. This is the key to any adjustment to be made: an ill-considered change is counterproductive and tends to predict a future failure. The real challenge for the chemist today is to turn pro with the familiar enough to resist the wisdom and grow successful businesses.

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