Total Quality Management As Competitive Advantage
Oct 19, 2009
It is becoming really important that management identify the scope, relevance of total quality and used in the marketing of products and services, competitive advantage, so that he favors in the conquest of markets and ensure those already earned.
You can not ignore the current scenarios in the significance of the company that fully identified with what represents the total quality in particular. to the reality of a highly competitive economic scenario, otherwise you onshore markets.
Venezuelan SMEs study our interest should be identified with garatizar total quality and efficiency in production processes.
It should be borne in mind as you remember William Arthur Clery, that the basis of the success of process improvement is the proper establishment of a good quality policy, you can define precisely what expected by employees, as well as products or services that are provided to customers. This policy requires the commitment of all components of the organization.
The quality policy should be drafted with the aim that can be applied to the activities of any employee, may apply equally to the quality of products services the company offers.
It is also necessary to set clear quality standards, so we can cover all aspects of the quality system, supported in addition to the requirements that internacionaldemandan quality regulations
It is noted that to give effect to the implementation of this policy, it is necessary that employees have the knowledge required to meet the demands of customers, and thus able to achieve excellent products or provide services that can meet or exceed expectations.
Consider that total quality is a concept, a philosophy, strategy, business model and is located to the customer.
Total quality not only refers to the product or service itself, but is the permanent improvement of organizational aspects, management, taking a firm as a gigantic machine, where every worker, from the manager, to the lowest official level of the hierarchy are committed to business goals.
Very interesting when indicated, that for total quality is achieved to the fullest, it is necessary to rescue the basic moral values of society and it is here where the employer plays a major role, beginning with the previous education of their workers to achieve more predisposed workforce, better able to assimilate with the problems of quality, with best criterion to suggest changes to the advantage of quality, with better analysis and monitoring capacity of the manufacturing process for products and to correct errors.
In Venezuela this has left a lot to say, especially in SMEs, where it has been largely neglected what it means full quality, puestro are many who still do not identify with the quality, what it represents and can generate.
Therefore should not be surprised them discuss the use of total quality are advantages, as we are reminded that Clery would be among others:
* Improving the relationship of human resource management.
* Reduce costs by increasing productivity.
* To ensure competitiveness.
SMEs must give way to a new vision of what constitutes the knowledge to properly use the benefits of total quality, as indicated cosniderar Clery, to achieve the effectiveness of the process is primarily a customer benefit, but the efficiency of the process represents a benefit to the charge of the process.
The typical characteristics of efficiency are:
* Cycle time per unit or transaction.
* Resources (dollars, people, space).
o Percentage of the cost of real value added of the total cost of the process.
o Cost of poor quality.
Withdrawal or unit or transaction.
Total quality in the organization of a company must be the motor nerve and the same, if the company really wants to succeed must be based on these two words.
The total quality message should be reported to three actors who are mutually complementary: the workers. The Proveedoresy, Customers.
It must also have in mind that the fundamentals of total quality are:
* The basic goal: competitiveness
* Work well done.
* Continued improvement with the collaboration of all: personal responsibility and commitment to quality.
* Teamwork is essential for continuous improvement
* Communication, information, participation and recognition.
* Error prevention and early defect removal.
* Setting targets for improvement.
* Follow-up results.
* Management indicators.
* Meeting the needs of the customer: quality, price, period.
The obstacles to advancing the quality include:
* The fact that management did not define what quality means.
* Do not try to do things right, but that the customer feels like and are satisfied.
* They all believe in its concept, its importance and few are those who practice less
* Motivation at work because of lack of alcnace and benefits.
Once the company has identified and implemented tottal THE QUALITY, you must set all the strategies, actions that will guarantee competitiveness, taking into account that sustainable competitiveness means a profit for your business. Competitiveness is the result of continuous quality improvement and innovation.
Competitiveness is closely tied to productivity, who besides being interpreted the requeimientos, needs the demand should be highlighted rlos atriutos product or service, where quality plays a significant role that management must considerarf market highlighting the benevolence of delproducto each attribute.
Take into account what is stated, that in this period of change, companies seek to raise productivity rates, achieve greater efficiency and provide quality service, which is forcing managers to adopt participatory management models, based on central the human element, developing teamwork, to achieve competitiveness and respond in an appropriate way, the growing demand for high quality products and services at all levels, becoming more efficient, faster and better.
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You can not ignore the current scenarios in the significance of the company that fully identified with what represents the total quality in particular. to the reality of a highly competitive economic scenario, otherwise you onshore markets.
Venezuelan SMEs study our interest should be identified with garatizar total quality and efficiency in production processes.
It should be borne in mind as you remember William Arthur Clery, that the basis of the success of process improvement is the proper establishment of a good quality policy, you can define precisely what expected by employees, as well as products or services that are provided to customers. This policy requires the commitment of all components of the organization.
The quality policy should be drafted with the aim that can be applied to the activities of any employee, may apply equally to the quality of products services the company offers.
It is also necessary to set clear quality standards, so we can cover all aspects of the quality system, supported in addition to the requirements that internacionaldemandan quality regulations
It is noted that to give effect to the implementation of this policy, it is necessary that employees have the knowledge required to meet the demands of customers, and thus able to achieve excellent products or provide services that can meet or exceed expectations.
Consider that total quality is a concept, a philosophy, strategy, business model and is located to the customer.
Total quality not only refers to the product or service itself, but is the permanent improvement of organizational aspects, management, taking a firm as a gigantic machine, where every worker, from the manager, to the lowest official level of the hierarchy are committed to business goals.
Very interesting when indicated, that for total quality is achieved to the fullest, it is necessary to rescue the basic moral values of society and it is here where the employer plays a major role, beginning with the previous education of their workers to achieve more predisposed workforce, better able to assimilate with the problems of quality, with best criterion to suggest changes to the advantage of quality, with better analysis and monitoring capacity of the manufacturing process for products and to correct errors.
In Venezuela this has left a lot to say, especially in SMEs, where it has been largely neglected what it means full quality, puestro are many who still do not identify with the quality, what it represents and can generate.
Therefore should not be surprised them discuss the use of total quality are advantages, as we are reminded that Clery would be among others:
* Improving the relationship of human resource management.
* Reduce costs by increasing productivity.
* To ensure competitiveness.
SMEs must give way to a new vision of what constitutes the knowledge to properly use the benefits of total quality, as indicated cosniderar Clery, to achieve the effectiveness of the process is primarily a customer benefit, but the efficiency of the process represents a benefit to the charge of the process.
The typical characteristics of efficiency are:
* Cycle time per unit or transaction.
* Resources (dollars, people, space).
o Percentage of the cost of real value added of the total cost of the process.
o Cost of poor quality.
Withdrawal or unit or transaction.
Total quality in the organization of a company must be the motor nerve and the same, if the company really wants to succeed must be based on these two words.
The total quality message should be reported to three actors who are mutually complementary: the workers. The Proveedoresy, Customers.
It must also have in mind that the fundamentals of total quality are:
* The basic goal: competitiveness
* Work well done.
* Continued improvement with the collaboration of all: personal responsibility and commitment to quality.
* Teamwork is essential for continuous improvement
* Communication, information, participation and recognition.
* Error prevention and early defect removal.
* Setting targets for improvement.
* Follow-up results.
* Management indicators.
* Meeting the needs of the customer: quality, price, period.
The obstacles to advancing the quality include:
* The fact that management did not define what quality means.
* Do not try to do things right, but that the customer feels like and are satisfied.
* They all believe in its concept, its importance and few are those who practice less
* Motivation at work because of lack of alcnace and benefits.
Once the company has identified and implemented tottal THE QUALITY, you must set all the strategies, actions that will guarantee competitiveness, taking into account that sustainable competitiveness means a profit for your business. Competitiveness is the result of continuous quality improvement and innovation.
Competitiveness is closely tied to productivity, who besides being interpreted the requeimientos, needs the demand should be highlighted rlos atriutos product or service, where quality plays a significant role that management must considerarf market highlighting the benevolence of delproducto each attribute.
Take into account what is stated, that in this period of change, companies seek to raise productivity rates, achieve greater efficiency and provide quality service, which is forcing managers to adopt participatory management models, based on central the human element, developing teamwork, to achieve competitiveness and respond in an appropriate way, the growing demand for high quality products and services at all levels, becoming more efficient, faster and better.
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